Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies contain information that is transferred to your device's hard drive. They help us recognise you when you return to our website and enable us to provide you with a better, more personalised experience.
Similar Technologies
In addition to cookies, we may also use similar technologies such as:
Web beacons: Small graphic images that help us analyse website usage
Pixel tags: Invisible images used to track user behaviour
Local storage: Browser storage that retains data locally on your device
Session storage: Temporary storage that expires when you close your browser
2. How We Use Cookies
We use cookies to enhance your experience on our website and to help us understand how our website is being used. Our cookies help us to:
Remember your preferences and settings
Understand which parts of our website are most popular
Improve the performance and functionality of our website
Provide relevant content and advertisements
Analyse traffic patterns and user behaviour
Ensure the security of our website and services
Remember your cookie consent preferences
We only process personal data through cookies in accordance with our Privacy Policy and applicable data protection laws.
3. Types of Cookies We Use
Cookies can be classified in different ways. Here are the main types we use:
By Duration
Session Cookies
These are temporary cookies that expire when you close your browser. They are essential for website functionality and are deleted automatically when your browsing session ends.
Persistent Cookies
These cookies remain on your device for a predetermined period or until you delete them. They help us remember your preferences across multiple visits to our website.
By Origin
First-Party Cookies
These are cookies set directly by our website. We have full control over these cookies and use them for essential website functions and our own analytics.
Third-Party Cookies
These are cookies set by external services that we use on our website, such as analytics providers or social media platforms. These cookies are controlled by the respective third parties.
4. Cookie Categories
We categorise our cookies based on their purpose and obtain your consent where required:
Strictly Necessary Cookies
These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
Examples of Necessary Cookies:
gear_revolution_cookie_consent: Stores your cookie preferences
session_id: Maintains your session while browsing
security_token: Protects against cross-site request forgery
Retention period: Session cookies are deleted when you close your browser; preference cookies are stored for up to 12 months.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website performance and user experience.
Examples of Analytics Cookies:
_ga: Google Analytics - distinguishes unique users
_ga_[container-id]: Google Analytics 4 - session identification
_gid: Google Analytics - distinguishes users
Retention period: Up to 26 months
Legal basis: Consent (you can opt out)
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.
Examples of Functional Cookies:
user_preferences: Remembers your display preferences
language_setting: Stores your language preference
region_setting: Remembers your location preferences
Retention period: Up to 12 months
Legal basis: Legitimate interest or consent
Marketing Cookies
These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an advertisement. They may also be used to measure the effectiveness of advertising campaigns.
Examples of Marketing Cookies:
fb_pixel: Facebook pixel for retargeting
linkedin_insights: LinkedIn advertising analytics
google_ads: Google Ads conversion tracking
Retention period: Up to 24 months
Legal basis: Consent (you can opt out)
5. Third-Party Cookies
We work with trusted third-party services that may place cookies on your device. These services help us provide better functionality and understand how our website is used.
Analytics Services
Google Analytics
We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to track user interactions and compile reports on website activity.
Purpose: Website analytics and user behaviour analysis
Data collected: Page views, session duration, traffic sources, user demographics
You have several options for managing cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
Accept all cookies
Accept only necessary cookies
Customise your cookie preferences
Update Your Preferences
You can change your cookie preferences at any time by clicking the button below:
Withdrawal of Consent
You can withdraw your consent for non-essential cookies at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
7. Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to:
View and delete cookies
Block cookies from specific websites
Block third-party cookies
Clear all cookies when you close the browser
Set up warnings when cookies are being sent
Browser-Specific Instructions
Google Chrome
Settings → Privacy and security → Cookies and other site data
Mozilla Firefox
Options → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Microsoft Edge
Settings → Site permissions → Cookies and site data
Note: Disabling cookies may affect the functionality of our website and your user experience.
8. Cookie Consent
We obtain your consent for non-essential cookies in accordance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
Legal Requirements
Under UK law, we must:
Obtain your consent before placing non-essential cookies
Provide clear information about what cookies we use and why
Allow you to withdraw consent easily
Not make website functionality conditional on accepting non-essential cookies
Consent Management
We use a consent management system that:
Records your consent preferences
Allows you to change your mind at any time
Ensures we only use cookies you've consented to
Provides clear information about each cookie category
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes, we will:
Post the updated policy on our website
Update the "Last updated" date at the top of this page
Notify you of significant changes through our website or email
Obtain new consent where required by law
We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices.
10. Contact Information
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Gear Revolution Limited
Address:
25 King Street
London, SW1Y 6QX
United Kingdom