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Cookie Policy

This Cookie Policy explains how Gear Revolution uses cookies and similar technologies on our website, and how you can control these technologies.

Last updated: 15 November 2024 Effective date: 15 November 2024

Table of Contents

  • What Are Cookies
  • How We Use Cookies
  • Types of Cookies We Use
  • Cookie Categories
  • Third-Party Cookies
  • Managing Your Cookie Preferences
  • Browser Settings
  • Cookie Consent
  • Updates to This Policy
  • Contact Information

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies contain information that is transferred to your device's hard drive. They help us recognise you when you return to our website and enable us to provide you with a better, more personalised experience.

Similar Technologies

In addition to cookies, we may also use similar technologies such as:

  • Web beacons: Small graphic images that help us analyse website usage
  • Pixel tags: Invisible images used to track user behaviour
  • Local storage: Browser storage that retains data locally on your device
  • Session storage: Temporary storage that expires when you close your browser

2. How We Use Cookies

We use cookies to enhance your experience on our website and to help us understand how our website is being used. Our cookies help us to:

  • Remember your preferences and settings
  • Understand which parts of our website are most popular
  • Improve the performance and functionality of our website
  • Provide relevant content and advertisements
  • Analyse traffic patterns and user behaviour
  • Ensure the security of our website and services
  • Remember your cookie consent preferences

We only process personal data through cookies in accordance with our Privacy Policy and applicable data protection laws.

3. Types of Cookies We Use

Cookies can be classified in different ways. Here are the main types we use:

By Duration

Session Cookies

These are temporary cookies that expire when you close your browser. They are essential for website functionality and are deleted automatically when your browsing session ends.

Persistent Cookies

These cookies remain on your device for a predetermined period or until you delete them. They help us remember your preferences across multiple visits to our website.

By Origin

First-Party Cookies

These are cookies set directly by our website. We have full control over these cookies and use them for essential website functions and our own analytics.

Third-Party Cookies

These are cookies set by external services that we use on our website, such as analytics providers or social media platforms. These cookies are controlled by the respective third parties.

4. Cookie Categories

We categorise our cookies based on their purpose and obtain your consent where required:

Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

Examples of Necessary Cookies:

  • gear_revolution_cookie_consent: Stores your cookie preferences
  • session_id: Maintains your session while browsing
  • security_token: Protects against cross-site request forgery

Retention period: Session cookies are deleted when you close your browser; preference cookies are stored for up to 12 months.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website performance and user experience.

Examples of Analytics Cookies:

  • _ga: Google Analytics - distinguishes unique users
  • _ga_[container-id]: Google Analytics 4 - session identification
  • _gid: Google Analytics - distinguishes users

Retention period: Up to 26 months

Legal basis: Consent (you can opt out)

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Examples of Functional Cookies:

  • user_preferences: Remembers your display preferences
  • language_setting: Stores your language preference
  • region_setting: Remembers your location preferences

Retention period: Up to 12 months

Legal basis: Legitimate interest or consent

Marketing Cookies

These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an advertisement. They may also be used to measure the effectiveness of advertising campaigns.

Examples of Marketing Cookies:

  • fb_pixel: Facebook pixel for retargeting
  • linkedin_insights: LinkedIn advertising analytics
  • google_ads: Google Ads conversion tracking

Retention period: Up to 24 months

Legal basis: Consent (you can opt out)

5. Third-Party Cookies

We work with trusted third-party services that may place cookies on your device. These services help us provide better functionality and understand how our website is used.

Analytics Services

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to track user interactions and compile reports on website activity.

  • Purpose: Website analytics and user behaviour analysis
  • Data collected: Page views, session duration, traffic sources, user demographics
  • Privacy policy: Google Privacy Policy
  • Opt-out: Google Analytics Opt-out Browser Add-on

Social Media Platforms

LinkedIn Insights

We use LinkedIn Insights to understand how our content performs on LinkedIn and to deliver relevant advertisements to LinkedIn users.

  • Purpose: Social media analytics and advertising
  • Privacy policy: LinkedIn Privacy Policy

Facebook Pixel

We may use Facebook Pixel to track conversions from Facebook ads and to create custom audiences for future advertising campaigns.

  • Purpose: Advertising analytics and retargeting
  • Privacy policy: Facebook Privacy Policy

6. Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customise your cookie preferences

Update Your Preferences

You can change your cookie preferences at any time by clicking the button below:

Withdrawal of Consent

You can withdraw your consent for non-essential cookies at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

7. Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Clear all cookies when you close the browser
  • Set up warnings when cookies are being sent

Browser-Specific Instructions

Google Chrome

Settings → Privacy and security → Cookies and other site data

Mozilla Firefox

Options → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Manage Website Data

Microsoft Edge

Settings → Site permissions → Cookies and site data

Note: Disabling cookies may affect the functionality of our website and your user experience.

8. Cookie Consent

We obtain your consent for non-essential cookies in accordance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Legal Requirements

Under UK law, we must:

  • Obtain your consent before placing non-essential cookies
  • Provide clear information about what cookies we use and why
  • Allow you to withdraw consent easily
  • Not make website functionality conditional on accepting non-essential cookies

Consent Management

We use a consent management system that:

  • Records your consent preferences
  • Allows you to change your mind at any time
  • Ensures we only use cookies you've consented to
  • Provides clear information about each cookie category

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes, we will:

  • Post the updated policy on our website
  • Update the "Last updated" date at the top of this page
  • Notify you of significant changes through our website or email
  • Obtain new consent where required by law

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices.

10. Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Gear Revolution Limited

Address:
25 King Street
London, SW1Y 6QX
United Kingdom

Email: [email protected]

Phone: +44 20 7123 4567

Data Protection Officer: [email protected]

For general enquiries, please use our contact form or email [email protected].

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